75 Nutrients. One Scoop.
Daily Nutritional Insurance.
AG1's Classic Formula delivers 75 vitamins, minerals, probiotics, adaptogens, and whole-food plant compounds in one 12g daily scoop. NSF Certified for Sport — third-party tested, no banned substances. No gluten, dairy, GMOs, artificial colours, flavours, or preservatives. Reviewed by Forbes Health, Healthline, and multiple registered dietitians. Mix with 8oz water. One scoop per day.
What AG1 Actually Is —
And What It Is Genuinely Good For.
AG1 is a daily greens powder supplement designed to close the nutritional gaps between what most people eat and what optimal health requires. One 12g scoop mixed with 8oz of cold water provides 75 vitamins, minerals, probiotics, adaptogens, and whole-food plant compounds — replacing the need for a multivitamin, probiotic, and several other supplements for many users. It is not a meal replacement and does not provide meaningful protein, fat, or fibre for satiety.
Forbes Health: "AG1 may be a solid option for individuals with busy lifestyles or travelers seeking a convenient way to meet their dietary needs when their nutrient intake is lacking." Healthline's dietitian: "AG1 provides the body with 75 vitamins, minerals, and whole food ingredients, many of which support digestion, energy levels, and mood." The Real Food Dietitians, after testing personally: "I believe it offers the utmost quality standards of any greens powder I've tried." Innerbody Research: "AG1 is NSF Certified for Sport — third-party tested and does not contain substances banned by the USADA, MLB, NHL, and other professional sports organizations."
One 12g scoop per day in 8oz cold water. Best taken in the morning on an empty stomach. 75 ingredients across 5 categories: vitamins and minerals (21), alkalising greens and phytonutrients, superfood and adaptogen complex, digestive enzyme complex, and probiotics. NSF Certified for Sport. TGA-registered GMP manufacturing. Vegan, gluten-free, dairy-free, keto-friendly. No GMOs, no artificial colours, flavours, preservatives, or sweeteners. Sweetened with stevia. Shaker and measuring scoop included. 30 servings per pouch.
View on Amazon ↗Four Genuine Strengths —
And the Honest Context Around Each.
AG1's most credible advantages over generic multivitamins and competing greens powders, alongside the important nuances that distinguish marketing claims from what the evidence actually supports.
75 Ingredients in One Scoop — More Categories Than Any Competing Greens Powder
AG1's formula spans five distinct nutritional categories that most competing products do not attempt to combine: 21 vitamins and minerals (covering almost all recommended for adult daily consumption), alkalising greens and phytonutrients (spirulina, chlorella, wheatgrass, broccoli flower), a superfood complex (ashwagandha, shiitake, reishi, lion's mane), a digestive enzyme and mushroom complex, and live probiotics. Innerbody Research confirmed: "What distinguishes AG1 from the competition is the sheer number of ingredients — competitor Amazing Grass has around 30 total ingredients." The practical value: one product covers the categories of multivitamin, greens supplement, probiotic, and adaptogen supplement simultaneously. The honest caveat: with 75 ingredients in a 12g scoop, individual ingredient doses are constrained. Proprietary blend labelling means exact amounts of most plant ingredients are not disclosed — making it impossible to independently verify whether each is at clinically effective levels.
NSF Certified for Sport + TGA-Registered GMP Facility — Verified Quality
Most dietary supplements in the US are not independently third-party tested for label accuracy. AG1's NSF Certification for Sport confirms the product has been independently tested and verified to contain what the label states, without substances banned by USADA, MLB, NHL, FIFA, and other sports organisations. Innerbody Research: "NSF Certified for Sport — does not contain substances banned by USADA, MLB, NHL." The TGA-registered GMP manufacturing facility provides an additional Australia-equivalent of FDA GMP compliance. For supplement buyers who specifically worry about contamination, underdosing, or unlisted ingredients — these certifications provide third-party verified reassurance that most competing greens powders cannot offer.
Prebiotics + Live Probiotics — Dual Gut Support in Every Serving
AG1 contains both prebiotic fibre (inulin) and live probiotic strains (Lactobacillus acidophilus and Bifidobacterium bifidum). Prebiotics feed beneficial gut bacteria — inulin specifically is one of the best-studied prebiotics for promoting Bifidobacterium growth. Probiotics directly supplement the microbiome. Innerbody Research confirmed: "AG1 contains prebiotics such as inulin, and probiotics, which can support gut health." The combination of prebiotic substrate and live bacterial strains in the same serving is thoughtful design — the prebiotics provide fuel for the probiotics to thrive. Healthline's dietitian confirmed the combination can "support a diverse and healthy gut microbiome." Honest note: probiotic CFU count is not disclosed due to proprietary blend labelling — an important metric for those with specific diagnosed gut conditions who require a known dose.
No GMO · No Artificial Anything · Comprehensive Allergen-Free Formula
AG1's exclusion list is comprehensive: no gluten, dairy, corn, eggs, peanuts, or lactose. No GMOs, herbicides, or pesticides. No artificial colours, flavours, preservatives, or sweeteners. Innerbody Research confirmed: "AG1 greens powder is free from gluten, dairy, corn, eggs, peanuts, and lactose — does not contain any GMOs, herbicides, pesticides, artificial colors, flavors, preservatives, or sweeteners." Sweetened with stevia (natural origin — though stevia's distinctive flavour is noticed by some users). Vegan certified. Keto-friendly. The NSF Certification provides additional independent verification that the no-GMO and no-contaminant claims hold up beyond manufacturer self-reporting.
Four People Who Will Get
The Most Value From AG1 Daily.
AG1 is not for everyone at its price point — but for specific users, the combination of breadth, certification, and convenience is genuinely difficult to replicate.
Hotel restaurants, airport food, and client dinners produce consistent nutritional gaps. Carrying a multivitamin, probiotic, greens supplement, and adaptogen separately creates supplement bag-within-a-bag complexity. AG1's single-scoop format consolidates all categories into one daily action. Forbes Health specifically identified "busy lifestyles or travelers" as the primary appropriate users. AG1 travel packs are available separately for carry-on convenience.
A not-uncommon health-conscious supplement routine spans multivitamin, vitamin C, B-complex, magnesium, probiotic, greens powder, and adaptogen — five to seven products with cumulative cost and daily friction. AG1 replaces multiple categories simultaneously. The price comparison: quality individual probiotic (~$25/month) + multivitamin (~$20) + greens (~$30) + adaptogen (~$25) = approximately $100/month for four separate products. AG1 covers all four at approximately $99/month at one-time purchase pricing.
For competitive athletes tested by USADA, WADA, or sport-specific anti-doping bodies, NSF Certification for Sport is a requirement for any supplement they can confidently use. Innerbody Research: "NSF Certified for Sport — does not contain substances banned by USADA, MLB, NHL, and other professional sports organizations." Beyond anti-doping compliance, active users benefit from the complete B-vitamin complex (energy metabolism), the adaptogenic mushroom complex (ashwagandha for cortisol management, reishi and shiitake for immune support), and antioxidant phytonutrients for exercise-induced oxidative stress.
Adults who know their vegetable intake is below recommended levels and want a pragmatic daily habit that narrows that gap. AG1 contains spirulina, chlorella, wheatgrass, broccoli flower, and other plant concentrates alongside the vitamin and mineral matrix. This does not replace the fibre, phytochemical diversity, and satiety of actual vegetables — Forbes expert confirmed: "best utilised as a backup strategy, not a primary strategy." But for someone eating one or two servings of vegetables per day instead of the recommended five, AG1 provides a meaningful daily top-up of plant micronutrients.
Complete Product
Details
| Formula | AG1 Classic Formula |
| Serving Size | 12g (one scoop) |
| Servings Per Pouch | 30 |
| Total Ingredients | 75 vitamins, minerals, probiotics, adaptogens, and plant compounds |
| Vitamins and Minerals | 21 — all 8 B vitamins, vitamins A/C/E, calcium, magnesium, zinc, selenium, phosphorus |
| Notable Omissions | Vitamin D · Iron · Choline · Vitamin K · Iodine |
| Probiotic Strains | Lactobacillus acidophilus · Bifidobacterium bifidum |
| Prebiotic | Inulin and prebiotic fibre sources |
| Adaptogens | Ashwagandha · Reishi · Shiitake · Lion's Mane and others |
| Greens | Spirulina · Chlorella · Wheatgrass · Barley Grass · Broccoli Flower and others |
| Sweetener | Stevia (natural) — no artificial sweeteners |
| Certifications | NSF Certified for Sport · TGA-Registered GMP Facility |
| Dietary Compatibility | Vegan · Gluten-Free · Dairy-Free · Keto-Friendly · Egg-Free · Peanut-Free |
| Free From | GMOs · Herbicides · Pesticides · Artificial Colours · Flavours · Preservatives · Sweeteners |
| Blend Transparency | Proprietary blends — most plant ingredient doses not individually disclosed |
| Mixing Instructions | 1 scoop in 8–10oz cold water · shake 10–15 seconds · drink immediately |
| Included Accessories | Shaker bottle · measuring scoop |
| Not Suitable For | Children unless directed by healthcare professional · pregnant or nursing women (consult doctor) · those on prescription medications (check drug interactions with doctor) |
The Honest
Breakdown
We don't do paid reviews. This assessment draws on Forbes Health's independent review, Healthline's dietitian analysis, Innerbody Research's comparative testing, The Real Food Dietitians' personal use review, and multiple registered dietitian assessments from 2024–2026.
- ✓75 ingredients across 5 categories — more than any comparable competitor; covers multivitamin, probiotic, greens, and adaptogen in one product
- ✓NSF Certified for Sport — independently third-party tested; verified no banned substances; the gold standard for supplement quality verification
- ✓TGA-registered GMP manufacturing — facility-level quality standard equivalent to FDA GMP compliance
- ✓21 vitamins and minerals, 10 above 100% Daily Value — comprehensive micronutrient coverage
- ✓Dual probiotic strains (L. acidophilus + B. bifidum) plus prebiotic inulin — both ends of the gut health equation
- ✓Comprehensive exclusion list — gluten, dairy, GMO, artificial anything; covers most dietary requirements in one verification
- ✓All eight B vitamins — complete B-complex for energy metabolism in a single serving
- ✓The Real Food Dietitians: "the utmost quality standards of any greens powder I've tried"
- ✓Shaker and scoop included — immediately usable
- ✓Founded 2010, continuously reformulated — 15+ years of product iteration
- —Expensive — approximately $99 for 30 servings ($3.30/day); subscription via AG1's website reduces cost; Amazon one-time purchase has no subscription discount
- —Proprietary blend labelling — most plant ingredient doses not individually disclosed; Healthline: "most ingredients are in proprietary blends, making it impossible to know whether AG1 contains effective doses"
- —Missing vitamin D, iron, choline, and vitamin K — significant gaps; not a complete multivitamin replacement for everyone
- —No clinical trials on the combined formula — individual ingredients have research support; AG1 as a whole formula has not been studied in independent clinical trials; Healthline: "no studies have confirmed AG1's safety or effectiveness as a combined formula"
- —Stevia taste — some users find the lingering stevia flavour off-putting; Forbes noted "some reviews allege a bad taste"; majority of dietitian reviewers found it acceptable
- —Not a food replacement — does not provide meaningful protein, fat, or dietary fibre; Forbes expert: "best utilised as a backup strategy, not a primary strategy"
- —Consult doctor if on medications — high-dose vitamins and botanicals can interact with blood thinners, thyroid medications, and immunosuppressants
Best for Anyone Who Wants
Comprehensive Daily Nutrition in One Habit.
AG1 is most valuable for travellers, supplement simplifiers, certified-supplement-needing athletes, and busy adults who know their vegetable intake is below optimal.
75 ingredients. NSF Certified. TGA-registered facility. One scoop daily.
The most comprehensively formulated greens powder reviewed by registered dietitians.
75 VITAMINS · MINERALS · PROBIOTICS · ADAPTOGENS · NSF SPORT · GMP · VEGAN · GLUTEN-FREE · NO ARTIFICIAL ANYTHING · SHAKER + SCOOP INCLUDED
Questions People
Actually Ask
The Most Comprehensively Formulated
and Independently Verified Greens Powder.
AG1's Classic Formula earns its Editor's Pick as the most independently verified all-in-one greens powder supplement — reviewed by Forbes Health, Healthline, multiple registered dietitians, and tested personally by nutrition professionals who confirmed it as "the utmost quality standards of any greens powder I've tried" (The Real Food Dietitians). The Ingredient Range score (9.3) is the highest on this page because 75 ingredients across 5 nutritional categories — with NSF Sport certification and TGA-registered GMP manufacturing — is a combination no comparable competitor matches. For frequent travellers, supplement simplifiers, athletes requiring NSF certification, and busy adults who want comprehensive daily nutritional coverage from one consistent habit, the formula delivers on its core promise.
The honest calibration: $99 for 30 servings is genuinely expensive — worth it only if the breadth of coverage matches your actual needs. Proprietary blend labelling means individual botanical doses are not verifiable. Missing vitamin D, iron, choline, and vitamin K means AG1 is not a complete multivitamin for everyone. No whole-formula clinical trials have been conducted. Stevia flavour lingers for some users. Not a food replacement. Consult a doctor if taking medications. For users who understand what AG1 is — comprehensive nutritional insurance, not a cure — it is the best-formulated and best-verified product in its category.